![]() ![]() The app is supported by a team of 25 musically-inclined individuals besides Gopala. Today, Riyaz has 2.7 million downloads with 1,50,000 monthly active users, among which 25,000 are paid users, spread across the world and India. Music needs to become more democratic,” Gopala asserts. So, it is my mission to spread music literacy in society to bring that common denominator - the audience - to a higher level. They feel the need to level down their artistry because the audience is perceived to be low and not musically literate enough to appreciate high calibre musicians. “The absence of music literacy brings down the quality of music that artists create. ![]() ![]() He also believes a music literate audience would inspire artists and musicians to up their game. He feels that traditional forms of learning music at a music school or from a guru limits the accessibility to music to only those who can afford to pay the fees. Numbers aside, for Gopala, the higher purpose of the app is to spread music literacy. Although this peak demand has now reduced, Riyaz has maintained approximately 40,000 downloads per month. The app saw a 100 to 150 percent surge in usage, with about 100,000 downloads every month, according to the founder. They are more inclined towards entertainment while we help people interested in music to learn how to sing by focusing on the pitch, range, rhythm and other elements of singing," Gopala says. "Most of the apps that you see in the market, like Karaoke and others, do not have the technological stack to enable learning. While the pandemic saw music apps becoming popular among the masses stuck indoors, Riyaz maintained its separate fan base by improving its pedagogic features. It also enabled talented musicians to guide music hobbyists through their own content. ![]() This strategy helped Riyaz retain the membership of music hobbyists, especially those from tier II and III cities. ![]()
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